Mark Heinold 
Putting the Patient Back into Clinical Trials
The pharmaceutical industry is witnessing a deep shift in the traditional approach to patient ...
Report from HIMSS: Streamlining is Happening
HIMSS 2016, the largest IT conference in the industry, was once again a bellwether ...
The Drug Blockbuster of the Century: Activated Patients
How does one move from patient friendship to patient engagement? It’s not a flippant ...
Your 15 Seconds Are Up…
It’s already enough of a problem that, as patients, our time with prescribers is ...
Patients and Providers Are People—Just Like You
Ever since our industry fell in love with the term patient-centric, it has been ...
What’s Trending, What’s Ending—Why it’s All Good
More than 38,000 healthcare information professionals made April’s 15th annual HIMSS conference and exhibition ...
Docs and Their Devices
Smartphones, tablets and other mobile devices are ubiquitous in modern culture in almost every ...
Looking Back, Moving Forward: EMRs in 2015
We’ve reached the end of another year, and 2015 looks to be exciting for ...
A Brief Overview on Population Health Management
As a pharma marketer, you are either already being pulled into discussions about Population ...
Thoughts on Accountable Care
Our company publishes a newsletter for our clients and others in the industry, and ...
EMRs and ePrescribing: More Than “Ready” for Pharma
Few facets of medicine and healthcare have experienced the rapid growth witnessed in Electronic ...
Top Three Digital Trends Moving Healthcare
In my last column I focused on an important point to remember as we ...
