Ken Ribotsky 
Doctors Make Emotional Decisions Too—Even When It Comes to Prescribing
For many years, pharmaceutical companies relied heavily on data to market products. Sales reps ...
The Secret Weapon of Multi-channel Marketing
Brands are everywhere these days. With so many consumer product brands already knee-deep in ...
Disruption in Data Mining?
Advance planning can hedge against the possible loss of prescribing information. Drastic changes may ...
