Jose Villa Jose Villa

Jose Villa is President of Sensis, a cross-cultural advertising agency with digital at its core. Jose has extensive experience in healthcare communications, having worked with clients across the entire healthcare spectrum including insurers, hospitals, public health agencies and pharma.

Is Pharma Ready for the “Total Market?”

Since 2011, direct-to-consumer (DTC) Hispanic marketing efforts by pharma companies have fallen off the ...

Jose Villa
Jose Villa

The Statistics You Need to Know When Marketing to Hispanics

Pharmaceutical marketing is big business—pharmaceutical companies spent $4.3 billion in 2010 in direct to ...

Jose Villa
Jose Villa
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