Joe Meadows Joe Meadows

Joe Meadows is President of Think Patients. Joe leads Think Patients, a consulting company that helps healthcare and life science companies improve business processes, engage in applied innovation, and deal with a rapidly changing healthcare business environment, with a focus on helping companies work with care management tools and new patient and provider engagement technologies. Joe can be reached at 484-200-7900.

We Have Improved. We Can Do Better

As I write this column it has been about two weeks since comedian John ...

My Top Recommendation for 2015: FOCUS

In my last column we discussed innovation—and how you can achieve it as a ...

Innovation—And How to Actually Do It

Innovation. If you spend any time reading about business or marketing, you’d think everybody ...

Measuring Unbranded “Marketing”

We are a brand-obsessed industry. Our job as marketers is to “grow the brand.” ...

Doing Well By Doing Good

Doing well by doing good. I just love that phrase. It wraps up the ...

The Pharma-Patient “Relationship” Alternative

I wrote about the pharma-patient “relationship” in my last column, and my belief that, ...

Our Role in the Relationship

About once every year I say something controversial and start the letters to the ...

Thinking Like a Pharmer

Farmers. They’re not known for being sexy, or cool or avant-garde. Admit it…you saw ...