Joe Camaratta 
Leveraging Buying Center Analysis To Communicate Value
Ernst & Young conducted a survey in August 2014 of U.S. and European healthcare ...
Analyzing the Buying Center
July’s MedTech Trends article introduced buying center analysis as a tool for understanding how ...
The Importance of Buying Center Analysis as a Marketing Tool
Twelve industry leaders provided their insights for PM360’s May Think Tank titled, The ACA’s ...
Value-based Care Hits the Medical Device Industry
The impact of the Affordable Care Act (ACA) on healthcare spending is hotly debated ...
