Jim Lefevere 
Rough Waters Ahead for Digital Health and Innovation
The healthcare industry has experienced significant changes, which have been accelerated by the COVID-19 ...
Why Marketing Leadership Matters
Healthcare organizations are increasingly investigating and unleashing the power of intelligent digital technologies, using ...
Navigating Chaotic Times
In the chaotic business world we operate in today, culture and organizational clarity does ...
Marketing Transformation in 2018—Claim Ownership of the Customer Experience
To meet the challenges of the future, marketing leaders must begin thinking about the ...
Leadership Makes the Difference in Medical Device Marketing
I recently attended my church’s vision night and they shared an update with the ...
Medical Devices and the Healthcare Ecosystem
The average lifespan of an S&P 500 company dropped from 61 years in 1958 ...
The Secret Weapon for Defending Against Disruption
Many companies in the medical device and pharmaceutical industry are adrift. We have been ...
Reach Your Stakeholders by Establishing a Core Message
The distinction between traditional and digital has fully dissolved—because now it’s difficult to say ...
Drive Innovation in Medical Devices
As healthcare marketers, we need to understand the idea that the future of business ...
Marketing A.D. (After Digital)
Have you heard that digital is disrupting healthcare? I thought so. However, you may ...
Uneasy Lies the Head That Wears the Crown
In Act III, Scene I, of the William Shakespeare play, King Henry IV, the ...
What Do Digital Health and Jiu-Jitsu Have in Common?
The swelling healthcare revolution is not about you as a marketer—it’s about the collective. ...
What’s the “Process” That Builds Success?
To address the challenges and opportunities occurring in the healthcare industry, leaders must be ...
