Gary Martin Gary Martin

Gary Martin is the Founder of Gary Martin Group (www.garymartingroup.com). Gary is a drug naming pro in the SF Bay Area. He’s has written for or been covered by, PM360, The New York Times, Advertising Age, The Boston Globe, BBC News Magazine, LinkedIn Pulse, and NPR Radio.

The Secret Formula Behind Every Drug Name

Being in the drug naming business, I’ve had my share of cocktail party chitchats ...

What Do Oprah, Scarlett & Medical Marijuana Have in Common? Drug Naming.

The inspiration for this article comes from Stuart Elliott. Before taking an early retirement ...