Erik Dalton 
4 Secrets of Successful Drug Launches Marketers Must Know
About two-thirds of all drug launches fail to meet prelaunch sales expectations during the ...
Let the Doctors Drive the Conversation
For decades we’ve been used to the idea that we should craft “messages” that ...
What Do Doctors Want?
There’s probably no word more ubiquitous in the healthcare industry these days than “trust.” ...
Eyes on the Bottom Line
Healthcare costs affect all of us, both personally and professionally. With the steady drumbeat ...
Physician Views: How Can Industry Better Serve Physicians’ Needs?
The pharma landscape is ever shifting. And while the past several years have been ...
The Personalization of Anticancer Treatment: Implications for Pharma Marketers
The past five years have seen a breathtaking pace of innovation in the oncology ...
Empower Your Brand by Guiding the Physician Journey
In pharma marketing, getting physicians to consider your brand is largely a matter of ...
What Made 700 No-See Physicians Change Their Mind About Engaging With Pharma?
You have heard it before. Reps are having an increasingly difficult time getting in ...
Create a Roadmap to HCP Engagement
Adhering to a simple and effective roadmap to better address the unique educational needs ...
What Amazon and Netflix Can Teach Us About Reaching Physicians
PM360 Interview with Erik Dalton, Executive Vice President at Healthcasts from PM360 Online on ...
HCPs Want Personalized Content: Here’s How To Customize
Dramatic sales force reductions, increased regulation and advancements in technology have led pharmaceutical companies ...
Applying Physician Behavior and Preference To MCM
As the pharmaceutical industry has shifted physician marketing from personal promotion through a dedicated ...
