Brannon Cashion Brannon Cashion

Brannon Cashion is President of Addison Whitney, a part of inVentiv Health. With more than two decades of marketing experience, Brannon Cashion has led Addison Whitney’s offerings in brand strategy and development, brand name and logo creation, corporate identity consulting and market research, and oversees Addison Whitney’s offices in Charlotte, NC, Munich, Germany, New York, NY, Seattle, WA, London and Tokyo, Japan.

4 Drug Naming Trends on the Decline (and 1 on the Rise)

Pharmaceutical brand naming and brand development are two of the most evolving areas of ...

Seize the Innovative Moments—Branding Today

Today, we are seeing breakthroughs—decades in the making—that offer life-altering possibilities. The question is, ...

Biotech Branding: What Is the Best Approach?

Branding in the biotech space can also be seen as branding innovation and branding ...

Finding the Value in Clinical Trial Branding

You probably didn’t begin reading this thinking there would be a test at the ...