Bob Hogan Bob Hogan

Bob Hogan is Executive VP, Communications Strategy, Executive Creative Director at Triple Threat Communications. Bob has held management positions on both creative and account sides in general consumer, business and healthcare agencies. His experience runs the gamut from Ivory Soap and Federal Express to Nexium and Crestor. He recently completed BJ Fogg’s Behavior Design Boot Camp.

Shift from Patient to Behavior Journey

Over the past few years, I have heard the phrase “patient journey” uttered precisely ...

Why Patients Keep Miss-behaving

Let’s start with a multiple-choice question. Which is the main, high-level communications challenge facing ...