Bill Coyle Bill Coyle

Bill Coyle is a Principal with ZS in its Princeton, NJ office. He focuses on sales and marketing issues in the pharmaceutical and biotechnology industries. Bill’s areas of specialty include market access and pricing, key account management, commercial organization design and sales effectiveness.

How Do You Define Value in Healthcare?

To engage leaders of prominent companies and organizations in discussion on today’s critical healthcare ...

Direct-to-Patient Models in Pharma—A Harbinger of Things to Come?

In recent years, pharmaceutical companies have implemented a few direct-to-patient models in the United ...