PM360 DECEMBER 2010

PUBLISHER'S LETTER

2010’s Top Creative!

You voted online for the best print and digital advertising and campaigns, and the results are in your hands! This month we feature in our pages the 2010 Pharma Choice Award winners selected by our readers and website visitors. Our December cover is graced by the Dudnyk team that dreamed up the Gold winner in Print—the AzaSite “Metal Man” ad. And our second cover recognizes the Digital Gold winner—the folks at RCW Group who created the Sandostatin website with the origami rhino. Kudos to all of our talented
winners!

I’d like to thank everyone who took the time to vote in our Pharma Choice Awards. On page 22, you can find out which ads, videos, sales aids, or websites were the industry favorites, including Gold, Silver, and Bronze winners in print and digital, along with four Awards of Distinction and eight Honorable Mentions in print. See which creative made the biggest impression this year.

As 2010 draws to a close, we wish you all the joys of this holiday season. Cheers to you and yours!

Anna Stashower

Publisher