PM360 March 2010

PUBLISHER'S LETTER

eMARKETING SPECIAL

The latest on eMarketing is a never-ending story—Google Buzz, iPad, smartphones, viral videos—so PM360 is always on the beat. This month’s eMarketing Special offers up-to-the-minute insights on building ROI in a changing environment (page 58), mobile business solutions (page 68), and boosting buzz with social media (page 66). And just as marketers use multi-channels seamlessly, we’re integrating our digital and print versions—with on-page URLs for web-only eMarketing Special content and both HTML and digital editions of the print magazine available online.

We’re also introducing a new column this month, Total Patient Experience. This department will demonstrate how sales and marketing initiatives can be optimized by understanding patients’ behaviors across the healthcare continuum as they interact with physicians, hospitals, labs, pharmacies, and managed care plans.

Just a reminder that the deadline for the 2010 Trailblazer Awards, April 30, is fast approaching. We’d like to consider your candidates for recognition as the outstanding Brand Managers, Companies, and Initiatives of the year. And we’re looking forward to celebrating and networking with all of our Trailblazer winners and finalists at New York’s Mandarin Oriental on September 23 and 24. Save the dates! Sponsorship opportunities during our two-day gala event are still available—please contact me for information at anna.stashower@pm360online.com.

Anna Stashower
Publisher

Anna Stashower
Publisher