Journal Readership
The Professional Health division of Kantar Media has released Physician Assistant/Nurse Practitioner 2010, an annual syndicated study measuring physician assistant and nurse practitioner journal readership and interaction with other media. The data includes Internet and smartphone usage; publication readership metrics including ad page exposures based on readership and journal characteristics; and profiling data on product categories prescribed, weekly Rx’s, patients seen, drug adoption, and practice setting.

Strategic Acquisition
Publicis Groupe has acquired London-based strategic healthcare consultancy Resolute Communications, which provides healthcare communications programs spanning strategic consulting, medical education, and media and public relations. Resolute will be merged with Publicis Life Brands in London and the combined entity will be renamed Publicis Life Brands Resolute. The merger combines the branding and digital expertise of Publicis Life Brands with the strategic communications capabilities of Resolute Communications.

Good Alliance
Prolifiq announced an alliance with Reprints Desk, a business software and information services company and subsidiary of Derycz Scientific, to offer scientific literature licensing and deployment services for customers in the Life Sciences industry. The alliance will provide them with the tools and guidance to “perform effectively and in compliance with copyright, Good Reprint Practices, and Good Promotional Practices,” according to Peter Derycz, President and CEO of Derycz Scientific.

WebMD for iPad
WebMD launched the WebMD for iPad app, which includes all the features offered on WebMD Mobile for iPhone such as WebMD’s Symptom Checker, medical information on more than 1,000 conditions, drugs and treatment information, and first aid information. WebMD for iPad also offers a new feature called Local Health Listings, which allows consumers to search for physicians, hospitals, and pharmacies by location.

Global Expansion
The inVentiv Clinical Global Alliance has been expanded with the additions of Protech Pharmaservices, Ecron Acunova, and RDDA. These new partners, along with ActivaCRO, broaden inVentiv Clinical Solutions capabilities in Latin America, Asia, Europe, and Africa and provide CRO service coverage in more than 50 countries.

Oncology Apps
The Center for Biomedical Continuing Education (CBCE) has added three new features to the CBCE Oncology CME App for the iPhone and the iPod touch. The new features include AppCME, text-based modules that take no longer than 15 minutes to complete and include charts, graphs, and illustrations; Case AppCME, which uses a case-based, tumor-specific curriculum to help healthcare professionals understand how recent clinical advances can improve patient outcomes; and the daily delivery of oncology/hematology focused news from HealthDay’s Physician Briefing.

CRM Alliance
Innoveer Solutions, a CRM consulting firm, has joined Cegedim Dendrite’s exclusive list of alliance partners. The move is part of the Cegedim Dendrite Alliance Program, created to expand its open business model by partnering with leading technology, software, and consulting companies. Innoveer will offer services for Cegedim Dendrite’s Mobile Intelligence product suite and “develop innovative solutions and services that will help Healthcare and Life Sciences customers better achieve their strategic goals,” said Cegedim Dendrite CEO Laurent Labrune.

Wireless Health
Philips Applied Technologies, part of Royal Philips Electronics, has launched the market’s first ZigBee Health Care reference design. Device manufacturers can use ZigBee Health Care to develop a range of interoperable wireless devices for home patient and fitness monitoring, such as blood pressure meters, heart rate monitors, respiratory peak flow meters, and medical alarms. Clinicians would be able to monitor this data remotely allowing people with chronic, complex health conditions to stay at home and avoid nursing homes or other residential facilities. —Andrew Matthius