What’s New in 2012:
Digitally, 2012 is all about eVE! Our proprietary electronic Visualization Engine for the iPad makes selling with the iPad more brand focused and more impactful.

COMPANY STATEMENT:
AbelsonTaylor remains the largest privately owned medical advertising agency in the world. That means we answer to more discriminating critics than directors, shareholders, and accountants. We answer to ourselves. Our clients are satisfied. We know this because the vast majority of our brands are awarded to us by existing clients, without a pitch, and with the understanding that we will continue to reward them with superior creative products and account service.

AbelsonTaylor has been voted the Most Creative Agency 11 times at Med Ad News’ Manny Awards, by the top 50 medical agencies in the U.S. Call us to learn how we can help you: 312.894.5500.

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Catalina Health
200 Carillon Parkway
St. Petersburg, FL 33716
www.catalinamarketing.com/pmDC

Leadership: Renee Selman, President

New Business Contact:
www.catalinamarketing.com/health

Social Media Contact:
Ryan Lindsay, 1-416-502-0591 x107

Year Founded: 1994
Parent Company: Independent

Clients:
Catalina Health has a network with 18,000 retail pharmacies, where we have insight to over 130 million patients and 1.5 billion health consumer communications annually. We have relationships with over 75% of the top 20 pharmaceutical companies.

What’s New in 2012:
Catalina Health has developed a new strategic platform with a focus on what we call the Health Consumer Journey. We have exciting new branding for our company and a new website highlighting information on how Catalina Health can help current and potential partners improve health outcomes by providing relevant, actionable information to health consumers throughout their entire health consumer journey. We have grown our position in the industry with exciting new enhancements to our flagship product PatientLink. With new and innovative products and services on the horizon, Catalina Health continues to be an industry leader in providing value to our partners who want to achieve healthier outcomes by providing multiple messaging options directly to health consumers at critical points of influence—pharmacy point of care and soon, directly in a physician’s office.

COMPANY STATEMENT:
Catalina Health is committed to helping our partners deliver unprecedented performance and healthier outcomes for their health consumers. Our proprietary platforms enable the delivery of the right message to the right audience, at critical touch points—the pharmacy point-of-care and soon, directly in physician offices.

Only Catalina Health has insights into the evolving prescription histories of over 130 million health consumers. We use this precise transaction-level insight to help clients develop customized, measureable, treatment-related messages that can incite healthier patient outcomes.

Renee Selman serves as President of Catalina Health with responsibility for the day-to-day management of the business and its key strategic growth components. Most importantly, she ensures the company's efforts are dedicated to helping patients make better informed health and wellness decisions. Selman believes educated patients are empowered patients. Throughout her career she has championed comprehensive, direct-to-patient educational campaigns. Under Selman's leadership, Catalina Health continues to focus on ways to increase patient content relevancy and value through the use of enhanced analytics and extended patient engagement channels. Informing and empowering patients to make better healthcare decisions is not only noble work, but it is also essential in today's clouded healthcare environment.

With 20 years in the healthcare industry, Selman excels at aligning business and marketplace objectives for patient-driven support and benefit. Prior to joining Catalina, Selman served in various sales and marketing leadership positions with Johnson & Johnson. Most recently, Selman held the position of Worldwide President of Ethicon Women's Health and Urology. Selman earned a bachelor's degree in industrial management and chemistry from Purdue University.

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eHealthcare Solutions
810 Bear Tavern Road, Suite 102
Ewing, NJ 08628
609-882-8887
eHealthcareSolutions.com

Leadership:
R.J. Lewis, President & CEO
Daniel J. Corcoran, Executive Vice President

New Business Contacts:
Michele Trichter, Sr. VP, Consumer Solutions
mtrichter@EHSmail.com, 609-882-8887 ext. 105
Lars Jorgensen, Sr. VP, Professional Solutions
ljorgensen@EHSmail.com, 609-882-8887 ext. 103

Social Media Contact:
Jo Elynn Cook, Director of Marketing
609-882-8887 ext. 113

Year Founded: 1999
Parent Company: Independent

Case Studies URLs:
Consumer: http://bit.ly/EHS-Con-CaseStudies
Professional: http://bit.ly/EHS-HCP-CaseStudies

Clients:
Pharmaceutical companies and brand managers; strategic communications agencies; media planning and buying agencies; advertisers who value healthcare professional audiences from an employment standpoint or as affluent, high net-worth customers; advertisers who want to reach consumer audiences in an environment where they are highly likely to take action.

Areas of Expertise:
Creating custom solutions focused on digital “surround sound” both alone and integrated with traditional marketing initiatives. Connecting marketers with physicians, specialists, other healthcare professionals, patients, caregivers, and health consumers-at-large. Experts in the digital healthcare marketplace with proficiency in targeting and optimization.

What’s New in 2012:
dLife joins the American Diabetes Association as an anchor site in the Diabetes Channel. HealthyWomen.org now provides even more power to an already strong Women’s Channel. Another prestigious healthcare professional organization—American Osteopathic Association—joins the EHS roster, with more on the horizon.

The new year intensifies the focus on multi-faceted digital programs. In response, EHS is creating custom solutions that include online advertising, sponsorship, email, mobile, and microsites.

COMPANY STATEMENT:
eHealthcare Solutions (EHS) is the leading solutions-focused premium advertising network specializing in the digital healthcare marketplace. The company’s exclusive representation of advertising, sponsorship, email, and mobile opportunities from more than 75 top-quality partners helps EHS deliver high-value exposures to and engagement with target audiences across the many niches of healthcare, including physicians, specialists, other HCPs, patients, caregivers, and health consumers-at-large. EHS leverages its pharmaceutical, marketing, media, and digital expertise in strategic partnership with its marketing clients to deliver effective, custom solutions for their brands. Its roster of prestigious publishers includes American Academy of Family Physicians, American College of Physicians, American Diabetes Association, and more.

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group dca
800 Lanidex Plaza, 3rd Floor
Parsippany, NJ 07054
973-746-7777
www.groupdca.com

New Business Contact:
Ron Scalici, Chief Innovations Officer
ron.scalici@groupdca.com
973-795-8466

Areas of Expertise:
• Direct-to-physician marketing
• eDetailing
• iPad sales apps
• Mobile marketing
• Interactive marketing
• Multi-channel marketing
• iOS, Flash and HTML5 formats
• DIAGRAM software & interface
• Active eLearning
• Direct-to-patient marketing
• cue card—patient support programs

Awards:
• MM&M Awards—Gold, Best Interactive Initiative for Healthcare Professionals (2008, 2006)
• MM&M Awards—Silver, Best Interactive Initiative for Healthcare Professionals (2010)
• MM&M Awards—Finalist, Best Interactive Initiative for Consumers (2009)
• PM360 Trailblazer Award Finalist—Agency of the Year (2010)
• PM360 Trailblazer Award Finalist—Best Interactive Marketing (2010)
• NJ Ad Club—Product Information, Business-to-Business, 1st, 2nd and 3rd place (2010)
• NJ Ad Club—Product Information, Consumer, 1st place (2008, 2007)
• Ad Club of New Jersey Certificate of Excellence (2007)
• Rx Club Award of Excellence (2008, 2007)
• eCommunicator Award of Distinction (2009, 2008)
• Inc.—5,000 Fastest Growing Companies (2010, 2009, 2008, 2007)
• Frost and Sullivan Award for Product Innovation (2005)

COMPANY STATEMENT:
group dca is a multi-channel, interactive agency that was founded in 1999 in response to an industry need—a more effective way to engage healthcare providers (HCPs). group dca and its business units leverage the strengths of the internet, multimedia, tablet PCs, dimensional direct mail, and proprietary software called DIAGRAM (DIAlog, GRAphics, Motion) to deliver breakthrough solutions that accommodate HCPs’ busy schedules and immerse them in worthwhile, enjoyable, and interactive dialogue online, in the mail, on their mobile devices, and in the office.

group dca has expanded the use of this proven model to deliver award-winning content in “active learning” (learning by doing) sessions to doctors, nurses, pharmacists, patients, caregivers, and pharmaceutical sales representatives.

group dca programs enable clients to establish and deepen relationships with target audiences. Programs yield meaningful response data that allow clients to better understand the needs and opinions of their audiences and, in turn, to market to them more effectively.

Most importantly, group dca programs change behavior and produce remarkable ROI.

group dca is a PDI Inc. company.

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GSW Worldwide
500 Olde Worthington Road
Westerville, OH 43082
614-848-4848
www.gsw-w.com

Leadership:
Joe Daley, President; Bruce Rooke, Chief Creative Officer

New Business Contact:
Beth Schieber, bschieber@gsw-w.com, 614-543-6637

Social Media Contact:
Dawn Marinacci, dmarinacci@gsw-w.com, 614-543-6787

Year Founded: 1977
Parent Company: inVentiv Health
Number of Employees: 550 (North America)

Clients (US):
Abbott Laboratories; Allergan, Inc.; American Medical Systems; Amgen; Azur Pharma; Battelle Health and Sciences; Bayer Healthcare; Baxter BioSurgery; Covidien; CSL Behring; Dyax Corp.; Eisai Inc.; Eli Lilly and Company; Genzyme; GE Healthcare; Gilead Sciences; Graceway Pharmaceuticals; Haemonetics Corp.; Mylan; Pfizer; Roche Diagnostics, North America; Salix Pharmaceuticals; Stryker; Takeda Pharmaceuticals North America, Inc.; Xanodyne Pharmaceuticals, Inc.

Areas Of Expertise:
Advertising (professionals and consumers), digital, communications planning, strategic planning, media, market research and development, direct marketing, CLM, interactive marketing, and medical communications.

Awards:
2010 Silver and Bronze CLIO Healthcare Awards—Kalbitor; 2010 2 The Global Awards for Kalbitor; 2010 2 Innovator (Gold) Awards from Summit International Awards for GSW Augmented Holiday Card and the Zipsor Website (Xanodyne); 2010 W3 Gold Award for Eisai's Aloxi Nsider; 2010 2 Gold MM&M Awards; 2010 Gold and Silver ADDY Awards; 2010 Med Ad News Best Interactive Physician Campaign; 2010 Med Ad News Best Self Promotion; 2011 Med Ad News Most Admired Agency; 2011 DTC National Awards for Uloric: Gold—Best New Drug Launch, Silver—Best Integrated Campaign, Silver—Best Branded Print Campaign, Bronze—Best Branded TV Campaign

What's New in 2012:
In 2012, GSW will be focused on fully embedding an innovation model and discipline that will accelerate uptake and deployment of new technology essential to create immersive customer experiences in an increasingly hyper-fragmented world. Other key initiatives include continuing new product development and commercialization; growing the client base in the health and wellness space; expanding global presence with focus on China, Japan, and Korea; and elevating client expectations to embrace the broad possibilities through GSW and its wholly-unique role within the inVentiv Health family.

COMPANY STATEMENT:
GSW Worldwide offers a comprehensive range of services providing marketing solutions through advertising, digital, communications planning and predictive modeling, market access strategies, media, and market research.

GSW Worldwide's extensive network of agencies, which includes 25 offices in 16 countries with coverage in over 50 markets throughout the globe, is fully equipped to deliver global representation, communications and implementation in a unique way.

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HCB Health
701 Brazos, Suite 1100
Austin, TX 78701
512-320-8511
www.hcbhealth.com

Leadership: Kerry Hilton, CEO; Nancy Beesley, CMO; Lloyd Sheep, COO

New Business & Social Media Contact:
Kerry Hilton, President/CEO
Kerry.Hilton@hcbhealth.com
512-320-8511 x130

Year Founded: 2001
Parent Company: Independent

Case Studies URL: http://www.hcbhealth.com/#/Portfolio

Clients: Alcon, California Pacific Medical Center, Covidien, Harden Healthcare, Edgemont Pharmaceuticals, Medtronic, Menninger, Texas Oncology, The US Oncology Network, VASER

Areas of Expertise:
HCB Health is one of the top three independent medical device agencies in the U.S. In over a decade of operations, we've stacked up an expertise in helping marketers serve up medical technologies with breakthrough results. With clients around the globe, we offer a unique perspective and methodology to bring brands to leadership status.

Awards:
We believe that making a positive impact on our clients’ business is the greatest award we can receive. Our dedication has garnered HCB Health numerous healthcare industry accolades, including 15 GLOBALS, 32 RXs, 15 MM&Ms and the 2011 Manny for Best Medical Device Campaign.

What's New in 2012:
HCB's expanded headquarters are filling up fast with additional creative and account service roles. Public Relations and Social Media departments have been staffed and are pulsing with activity. The agency's digital expertise is seeing a boom of activity for clients seeking customized sales apps and mobile solutions. And new DTC campaigns for our device clients are in full launch mode. This year we have added more research and metrics capabilities to further our commitment to accountable ROI.

COMPANY STATEMENT:
HCB Health was built from the ground up to meet the evolving needs of modern healthcare brands. A fully integrated ad agency, HCB Health delivers solutions that leverage all customer touch-points. The result? Powerful brand campaigns that leave no stone unturned.

In over a decade of operations, HCB Health has served the entire spectrum of healthcare products and services. Today, the agency is considered one of the top 25 independent healthcare agencies in the U.S. Based in the creative capital of Austin, Texas, HCB Health has become known for big ideas and next-generation approaches.

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HealthSTAR Communications
1000 Wyckoff Avenue
Mahwah, NJ 07430
201-560-5370
www.Healthstarcom.com

Leadership: Chris Sweeney, CEO

New Business Contact:
Patrick Purcell, Vice President
ppurcell@healthstarcom.com, 201-560-5544—New Jersey office

Year Founded: 1987
Parent Company: Independent

Case Studies URL: http://www.healthstarcom.com/promo/

Clients:
Over 100 different pharmaceutical and medical device companies that represent more than 240 brands.

Areas of Expertise:
Digital media and marketing; Next generation platforms—apps for iPad, iPhone, Android and smartphones; KOL development and relationship management; Speaker Bureau management and logistical services; Private Satellite Broadcasting; Advertising and branding; Content development; Video production and animation

Awards:
Medical Marketing Association, Rx Club Awards of Excellence, HCMA In-Awe, DxMA, MM&M, PM360 Pharma Choice, PRSA Big Apple, PRWeek

What's New in 2012:
For 2012 the vConnect platform has been enhanced to include a portal environment for representatives’ entry of attendee data, inclusive of signature capture directly on their devices—for in-office and venue-based speaker programs as well as the ability for the representative to capture spend for in-office meals not associated with a speaker (e.g., in-services).

COMPANY STATEMENT:
HealthSTAR Communications is dedicated to helping pharmaceutical clients engage more effectively and efficiently with healthcare professionals. As a full-service communications company that has been partnering with the pharmaceutical and medical device industry for 25 years, HealthSTAR Communications maintains an innovative network designed to provide a comprehensive portfolio of healthcare marketing services. Recognized as one of the largest independent healthcare marketing companies in the world, HealthSTAR Communications is structured for collaborative excellence and to mobilize the channel of communication deemed best for brand messaging and customer engagement. Led by talented, industry-recognized leaders who provide expertise and hands-on guidance in creativity and strategic execution, HealthSTAR Communications is a results-driven company with experience in working with over 240 brands in 100 global, pharmaceutical and medical device companies.

“In a rapidly changing marketplace, building and growing brands requires the ability to think creatively, plan strategically and execute flawlessly, all while reacting quickly. Our integrated ‘network model’ was designed specifically to accomplish these tasks in order to improve the effectiveness and efficiency of your communications.”
— Chris Sweeney, CEO.

In 2011, HealthSTAR Digital released its latest innovation, an industry-first platform, vConnect, for engaging HCPs on an entirely new level—bringing relevant and personalized content from highly credible sources directly to them via iPad, PC tablet, or smartphone. vConnect allows pharmaceutical representatives the ability to deliver live and on-demand content while capturing critical data for compliance reporting (i.e., Sunshine Act, state laws) and for business Closed-Loop Marketing. The vConnect platform includes program initiation in less than five clicks, attendee capture, tactical delivery of live and on-demand KOL presentations, CRM follow-up, and business and compliance reporting and analytics. vConnect represents a new standard for cost efficiency and positive ROI.

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Intouch Solutions, Inc.
10975 Benson Dr., Suite 200
Overland Park, KS 66210
913-317-9700
www.intouchsol.com

New Business & Social Media Contact:
Wendy Blackburn
wendy.blackburn@intouchsol.com
913-956-4328

Year Founded: 1999
Parent Company: Independent

Clients:
Select clients include: Abbott, Baxter, Bayer Healthcare, Cubist, Danone, Eisai, Galderma, Lundbeck, Merck, Roche, Sanofi, Teva, Valeritas

2011 Awards:
• GoMeals Suite of Mobile Apps: Silver CLIO Healthcare Award, finalist in the MM&M Awards for Best Interactive Initiative for Consumers, and a Rx Club Award of Excellence
• Sanofi U.S. Diabetes – Leveraging Social Media to Better Deliver on Patient Needs: PM360 Trailblazer Award for Best Social Media Initiative
• Niaspan.com: Internet Advertising Competition for Outstanding Website
• Open Arms: Raising Awareness Campaign and Niaspan.com: Communicator Awards for Pharmaceutical Websites
• LATISSE Wishes Challenge: finalist in the PM360 Trailblazer Awards for Best Consumer Website/Online Initiative
• Clinimix iPhone App and Clinimix.com: Rx Club Awards of Excellence
• Synthroid.com: Silver W3 Award
• Intouchsol.com: PM360 Trailblazer Award for Best Self-Promotion Initiative and two Silver W3 Awards

What’s New in 2012:
Intouch will continue its commitment to innovation and providing the best solutions to clients by:
• Providing the best strategic thinking and tactical development resources in the industry
• Expanding its service offerings and increasing its geographic footprint
• Creating pharma-safe, best-in-class digital solutions and products

COMPANY STATEMENT:
Founded in 1999, Intouch Solutions is a privately-held, full service marketing communications agency with offices in New York, Chicago, and Kansas City. Specializing in digital solutions for the pharmaceutical and healthcare industries, Intouch is redefining what marketing means to these industries. Contact Intouch at getintouch@intouchsol.com or visit them on the web.

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J. Knipper and Company, Inc.
One Healthcare Way
Lakewood, NJ 08701
1-888-KNIPPER
www.knipper.com

Leadership:
James Knipper, CEO/President; Mike Laferrera,
CCO; Frank McNicholas, CFO; Linda E. Hatt, General Council

New Business Contact:
Robert Chibbaro
rob.chibbaro@knipper.com
732-652-5585

Social Media Contact: Steve Gransden, steve.gransden@knipper.com

Year Founded: 1986

Case Studies URL: http://www.knipper.com/why-knipper.html

Areas of Expertise: eBusiness Solutions, Multi-Channel Marketing, Fulfillment and Distribution, Sample Management and Accountability, REMS and Recall Management, Data Services

What’s New in 2012:
Mobile Marketing & eSampling
• J. Knipper and Company, Inc., pioneers in eSampling, continue to improve and evolve their highly successful MySampleCloset.com product with the launch of their mobile eSampling solution, MySampleCloset Mobile. The iPhone and iPad applications will be available for download in mid-2012.

Cloud-Based Sample Accountability Integration
• J. Knipper and Company, Inc., well-known leaders in sample management & sample accountability solutions, is now a valued member of Veeva’s strategic partner network, the “Veeva Web.” Knipper’s sample accountability services have been integrated with Veeva to offer seamless data transfers of the sampling activity captured in the Veeva CRM.

COMPANY STATEMENT:
Since 1986, we at J. Knipper and Company, Inc. have been dedicated to providing a broad array of healthcare marketing solutions, including comprehensive direct-marketing, fulfillment & distribution, sampling, sales force management, technology, and data services. We focus on developing a true partnership with our clients to meet their needs with outstanding care and personal attention.

We are located within the Lakewood Industrial Park in Lakewood, New Jersey. In August 2005, we moved our corporate headquarters into a custom-designed 180,000-square-foot facility that is FDA and DEA licensed, as well as operated under current Good Manufacturing Practices. Indeed, we provide our clients the same level of FDA facility, procedures, verifications, and quality that they devote to the production of their pharmaceutical products. Strict quality control procedures begin when we review each project's unique specifications, continue as we inspect and verify all incoming material, and follow projects through to their final release.

Knipper has become one of the largest healthcare marketing and fulfillment companies in the U.S. today. And we are #1 in sampling services. Knipper has grown to three facilities totaling 350,000 square feet, with 12,000 of that refrigerated and another 12,000 for controlled substances. With 25 years of experience in direct marketing and drug sampling, our solutions are grounded in mature, robust systems and the highest regulatory rigor. And our continued investments in the future of data management and online SaaS solutions help assure you that, with Knipper, tomorrow’s puzzles are being solved today.

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MedTera
40 West 37th Street, Suite 1203
New York, NY 10018
212-488-2130
http://www.MedTeraSolutions.com

Leadership:
David Duplay, President and Founder

New Business Contact:
Amanda Worden
amandaw@MedTeraSolutions.com
212-488-2130 ext. 2133

Year Founded: 2010
Parent Company: Structural Graphics

Case Studies URL: http://www.medterasolutions.com/experience/case-studies

Clients: Healthcare, life sciences, and pharmaceutical brand management teams and/or their agencies.

Areas of Expertise: Dimensional and interactive solutions that pop up, slide, speak, light up, expand, flip or swing. Digital solutions including mobile apps, QR codes, web keys, micro sites, landing pages, pURLS, gURLS, audio, video, data and analytics software. We can link our direct marketing paper engineered designs to digital communication tools. We call this Dimensional-to-Digital.

COMPANY STATEMENT:
MedTera is a unique company that custom engineers highly engaging marketing with a WOW factor, specifically for the pharmaceutical industry. Med is derived from the word, medical, which speaks directly and immediately to you, our client. Tera is derived from the Italian word, Meteria, which translates to matters. Together our solutions are focused around the concept of “Medical Matters.”

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PSKW, LLC
1 Crossroads Drive, Third Floor
Bedminster, NJ 07921
908.809.6100
www.pskw.com
www.centricitygroup.com
www.trydivo.com

Leadership:
Robert Previdi, CEO
Steve Freeman, President
Larry Buzbee, President, Centricity Group
Chris Dowd, Senior Vice President, Market and Product Development
Darlene Baker, VP Operations

New Business Contact: Chris Dowd, cdowd@pskw.com, C: 917-301-2544, O: 908.809.6110

Year Founded: 2005
Parent Company: Independent

Clients: Dozens of emerging, mid-size, and large pharma companies, including 5 of the top 10 and 10 of the top 20.

Areas of Expertise: Co-Pay Cards/Vouchers/Coupons, Digital Adherence Solutions, Data Analysis and Reporting

What’s New in 2012:
Advanced Analytics; Pharma Problem-Solving Methodology; E-Prescribing Coupon Solutions; Prior Auth, Step Edit, and Adherence Solutions

COMPANY STATEMENT:
Through its Centricity Group, PSKW provides sophisticated digital relationship marketing solutions to the healthcare industry. Our flagship digital offering—DIVO (Digital Interactive Value Offers)—is the only end-to-end digital relationship solution that links co-pay support to ongoing digital messaging.

When activated on a home computer via our USB Loyalty Card Key or other methods, DIVO automatically engages patients using three DIVO tools: Time-Release Messaging, Auto Updating, and Passive Tracking. Time-Release Messaging (TRM) allows brands to send personalized messages, surveys, etc., to patients to keep them engaged. TRM provides patients with "learn-and-earn" opportunities, which tie ongoing co-pay assistance to patient participation in specific interactive activities.

Auto Updating enables brands to modify and update content on a consumer’s computer at any time. Auto Updating layers new information over existing collateral, ensuring that all users are viewing the most recent updated information.

Passive Tracking allows product teams to monitor how each patient reviews and uses information within the program. Clients receive reports summarizing device used, pages visited, time spent per page, and more. Consumer behavior is tracked even when the consumer is off-line.

But that’s not all. We’re also breaking new ground in mobile messaging. We’ve developed an array of mobile technologies to help get patients on therapy and maintain strong patient relationships.

Finally, we are pleased to be participating in MyRxCoupons.com, the most comprehensive coupon aggregation website on earth. MyRxCoupons.com offers patients no-cost access to current prescription and non-prescription coupon offers, including co-pay assistance, free trials, and discounts on branded, generic, and OTC medicines. MyRxCoupons.com offers brands a variety of advertising opportunities, including theme month sponsorships, category sponsorships, medallion level programs, etc. Through innovations like these, PSKW helps create more brand-loyal patients. Let’s talk about how we can help build loyalty to your brand.

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WorldOne Interactive
200 Park Avenue South, 13th Floor
New York, NY 10003
212-418-5218 or 212-358-0800
www.worldoneinteractive.com
interactive@worldone.com
Twitter: @W1_Interactive

Leadership: Andrew Burns, EVP; Mike Marett, SVP; Jake Coniglio, SVP

New Business Contact: Mike Marett, michael.marett@worldone.com, 212-358-0800 x960

Year Founded: 2011
Parent Company: WorldOne, Inc.

Areas of Expertise:
We are the Global Engagement Group of WorldOne, Inc., the diversified market leader in global healthcare data collection.

We actively acquire emerging digital technologies to support and power our progressive platforms and curated social channels, which create immersive educational experiences for our Global Networked Community of healthcare professionals, and derive real-time crowd sourced intelligence for healthcare brands.

What’s New in 2012:
We are introducing four game-changing engagement platforms and have a robust innovation pipeline.

COMPANY STATEMENT:
WorldOne Interactive is bringing innovative engagement technologies, global scale, and powerful intelligence to digital healthcare marketing.

Global Scale > Social Collaboration > Multi-Screen Communication
Leveraging proprietary engagement platforms and cutting edge curated social channels, we empower healthcare brands to communicate with our Global Networked Community, which has been cultivated for over 11 years and comprises over 1.6 million healthcare professionals spanning 80 countries, including more than 300,000 verified U.S. physicians and 1 million U.S. healthcare professionals.

Worldwide Access > Crowd-Sourced Knowledge > Real-Time Data
As a new division of WorldOne, Inc., the global leader in healthcare data collection, we leverage our parent company’s 11 years of experience in healthcare fieldwork, trusted HCP communication channels, and global data collection.

Our Group has introduced multi-screen communication solutions to drive targeted, iterative and social engagement by creating immersive educational forums for healthcare professionals.

Data Driven Innovation > Competitive Education > Repeat Engagement
Our suite of differentiating services and tactical programs can be applied locally or globally to increase the reach, engagement activity, and peer influence of customer segments across categories.

Introducing >
• DocTANGO > proprietary social health game that “makes brand science a sport” and derives crowd-sourced intelligence from global healthcare professionals.
• MedLIVE > the fastest and most cost-effective HCP market-intelligence portal, which healthcare brands and agencies utilize to glean real-time insights from targeted segments of global HCPs within hours.
• MedTHRED > proprietary HCP community platform that supports meaningful and trusted bi-directional information sharing between established networks which generate a real-time social graph.
• MedNOW > enables delivery of targeted brand messages, sponsored news, and interactive content at the Point of Learning across global communication platforms.

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