What better way to kick off the New Year then a look back at some of the most ingenious campaigns from the past year to get those creative juices flowing and raring to go for 2018. And we know these campaigns are capable of inducing inspiration (and maybe even some jealously) because they were picked by you—the creative minds tasked with developing captivating, unique, and informative healthcare campaigns. These are the winners of the 9th Annual PM360 Pharma Choice Awards—still the only awards in the industry decided purely by popular vote.
That’s right, for these awards the entire industry serves as judges and everyone gets an equal say in who deserves to win. For one month, we place all of our entries online and let voters choose their favorite in each of our 13 categories. More than 7,000 votes were cast this year to help determine the most creative apps, websites, sales aids, and more. As always, the top three vote getters in each category are recognized as our Gold, Silver, and Bronze winners.
Additionally, we provide a little special recognition to the top three overall vote getters. In case you missed them, those are the folks gracing our celebratory cover and seen in the image above. This year, the top three are Sunovion Pharmaceuticals’ “LATUDA Patient Builder IVA” App done with AbelsonTaylor; Takeda Pharmaceuticals and Lundbeck USA’s “Lighter Blue” Social Media campaign done with Klick Health and McCann HumanCare; and Avanir Pharmaceuticals’ “GenWhy” DTC/DTP campaign done with precisioneffect.
But, of course, we would like to congratulate all of this year’s winners—you truly deserve the honor. And we know that is true, because it is not just us saying it. It is every one of your colleagues.
This year’s PM360 Pharma Choice winners are:
App
Gold: “LATUDA Patient Builder IVA” for Sunovion Pharmaceuticals. Agency: AbelsonTaylor
Silver: “Making Virtual a Reality” for Regeneron. Agency: Intouch Solutions
Consumer Website
Gold: GAMUNEX-C “More to You” Patient Website for Grifols. Agency: SCOUT Marketing
Silver: “Mederma® Consumer Website” for Merz North America. Agency: Excitant Healthcare Advertising
Bronze: “PBA Info Hand Print Website” for Avanir Pharmaceuticals. Agency: AbelsonTaylor
DTC/DTP
Gold: “GenWhy” for Avanir Pharmaceuticals. Agency: precisioneffect
Silver: “Control That Liberates” for Strongbridge Biopharma. Agency: Calcium
Bronze: Firazyr “Mantra” for Shire. Agency: Dudnyk
Multichannel
Gold: “Precisely Focused INGREZZA HCP Campaign” for Neurocrine Biosciences. Agency: JUICE Pharma Worldwide
Silver: “eyelove” for Shire. Agency: Digitas Health
Bronze: “ALS Pathways” for Mitsubishi Tanabe Pharma America. Agency: HCB Health
Philanthropic
Bronze: “Garden in the City Gala” for Wellness House. Agency: Core-Rx Communications
Professional Print Campaign
Gold: “Meet Your Match” for Flexion Therapeutics. Agency: Dudnyk
Silver: “Legendary Survival / Unicorns Among Us” Campaign for Novartis. Agency: Harrison and Star
Bronze: “MAXFRAME Success in 3-D” for Depuy Synthes, a J&J Company. Agency: Elevate
Professional Website
Gold: “Turning the Tables on PPP” for Strongbridge Biopharma. Agency: Calcium
Silver: “Opioid IQ” for Collegium Pharmaceutical, Inc. Agency: Concentric Health Experience
Sales Aid
Gold: “ADASUVE Agitation De-escalation” for Galen US. Agency: Elevate
Silver: “MAX Impact” for Becton, Dickinson and Company. Agency: Purohit Navigation
Self-Promotion
Gold: “Making Medicine Matter.” Agency: Concentric Health Experience
Silver: “On the Moove in 2017.” Agency: Calcium
Bronze: “Welcome to the Jungle.” Agency: Elevate
Social Media
Silver: “Sunovion Corporate Twitter Channel” from Sunovion Pharmaceuticals
Bronze: “#MyEpilepsyHero” for Sunovion Pharmaceuticals. Agency: AbelsonTaylor
Unbranded
Gold: “Be Vocal: Speak Up for Mental Health” for Sunovion Pharmaceuticals Inc. Agency: Biosector 2
Bronze: “Keep Her Awesome” for Symbiomix, LLC (a Lupin Company). Agency: W2O Group
Variety
Gold (HCP Engagement): “Brovana HCP PageGrabber” for Sunovion. Agency: Heartbeat
Silver (Conference Marketing): “A Booth Experience to Remember” for Shire Mydayis. Agency: Intouch Solutions
Bronze (Artificial Intelligence): “mBC | With Watson” for Pfizer Oncology. Agency: ghg | greyhealth group
Video
Gold: “An Original Take on ADHD in Children and Teens” for Shire. Agency: Intouch Solutions
Bronze: “Birthday Party” for Pfizer. Agency: ghg | greyhealth group
