2010 TRAILBLAZER AWARDS

PM360 will honor the most innovative brand managers, companies, and marketing and PR initiatives at our Trailblazer Awards ceremony on September 24 in New York City.

We proudly announce our 14 Trailblazer Brand Manager winners for 2010, along with the finalists in our 14 Trailblazer Initiative categories and the finalists for our Trailblazer Company of the Year Awards.

Winners will be announced and their awards presented at the deluxe Mandarin Oriental Hotel on Friday, September 24, at 6pm.

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PM360’S 2010 TRAILBLAZER AWARD FINALISTS

COMPANY
Pharmaceutical Company of the Year
Abbott
Amgen
AstraZeneca

Medical Device Company of the Year
Baxter
Becton Dickinson
Medtronic

Company of the Year: Advertising Agency
Euro RSCG Life LM&P
Group DCA
Harrison and Star

Company of the Year: Supplier/Vendor
Cegedim Dendrite
Communications Media Inc.
Healthy Advice Networks

INITIATIVES
Consumer Healthcare Publication
Cure magazine
Crohn’sAdvocate magazine
WebMD: the Magazine

Consumer PR Campaign
Ask.Screen.Know (Novo Nordisk, Biosector 2)
Changing Possibilities Coalition (Novo Nordisk, Cline Davis & Mann)
Race with Insulin (Novo Nordisk, Marina Maher Communications)

Consumer Website/Online Initiative
GoMeals app (Sanofi-Aventis, Intouch Solutions)
Guide2Chemo.com (Health Monitor Network)
How I Fight MS (EMD Serono, Greater Than One)

DTC Campaign
Abilify: Blackboard (Bristol-Myers Squibb, JWT)
Cephalon: Building Breakthrough Pain Awareness (Vox Medica)
Voltaren Gel (Endo, Euro RSCG Life Chelsea)

DTP Campaign
NeoMatrix: Just Ask (Myriad Genetics, LehmanMillet)
RA Management Guide and Group (Everyday Health)
Robitussin: Wrap Yourself in Relief (Pfizer, Carbon)

Interactive Marketing
EyeVIP (Alcon, CAHG-Corbett)
Stop Sports Infections (Kimberly-Clark Health Care)
WebMD mobile app (WebMD)

Persistence Program
EyeVIP (Alcon, CAHG-Corbett)
The HER Connection (Genentech BioOncology, DKI Direct)
My Tears, My Rewards (Allergan, Beacon Healthcare Communications)

Product Launch
Abilify (Bristol-Myers Squibb, JWT)
Afinitor (Novartis, RCW Group)
Treanda (Cephalon, DraftFCB Healthcare)

Professional Campaign
AzaSite “Metal Man” (Inspire, Dudnyk)
Lovenox (Sanofi-Aventis, Euro RSCG Life Catapult)
Sculptra Aesthetic (Sanofi-Aventis, Saatchi and Saatchi Innovations)

Professional PR Campaign
Changing Standards (LehmanMillet)
Put Science on Your Side (Abbott Diagnostics, LehmanMillet)
Uloric brand intro (Takeda, CloserLook)

Professional Publication
Hospital Practice
The Physician and Sportsmedicine
Postgraduate Medicine

Professional Website/Online Initiative
Amitiza on the Fly (Takeda, CloserLook)
Healthy Advice PracticeWire (Healthy Advice Networks, Logarithmic Impact)
Physicians World Confidence-Based Learning (KnowledgePoint360 Group)

Unbranded Campaign
1in3people (Novartis, Hill Holiday)
How I Fight MS (EMD Serono, Greater Than One)

Video Commercial
1in3people (Novartis, Hill Holiday)
Medical Marketing Blues (Reprints Desk)
Mission and Commitment (Bristol-Myers Squibb)

PM360’S 2010 TRAILBLAZER BRAND MANAGER AWARD WINNERS
Autoimmune: Joe Shields of Pfizer for Enbrel

Cardiology: Andy Boyle of Sanofi-Aventis for Multaq

Central Nervous System: Priya Madan Brooke of Bristol-Myers Squibb for Abilify

Dermatology: Stuart Davis of Sanofi-Aventis for Sculptra Aesthetic

Diabetes/Metabolic Diseases: Jim Kerrigan of Otsuka America for Samsca

Gastrointestinal: Andrew Young of Eisai for AcipHex

Hematology/Oncology: Sharon Griff of Amag for Feraheme

Infectious Diseases: Andrew Otoo of Pfizer for Prevnar 13 Adult

Medical Device: Jennifer George of ArthroCare Spine for SpineWand

Men’s Health: Eileen Grossman of Boehringer Ingelheim for Flomax

Ophthalmology: Todd Love of Alcon for Opti-Free RepleniSH

Pain/Inflammation: Jeff Dierks of Endo for Lidoderm

Respiratory: Andrew Watson of Wockhardt for Bromfed DM

Women’s Health: Glenn MacEachern of Upsher-Smith for AmLactin, Divigel, 
PreNexa, Slo-Niacin